Are your paid search campaigns cannibalising your organic traffic?
Stop paying for clicks you already own. WebFusion quantifies exactly how much PPC is suppressing your SEO, and also how GEO impacts both SEO and PPC. So you can stop wasting money and use your budget to grow revenue incrementally.
The Problem
As you scale paid search spend, organic performance can quietly erode — creating a costly cycle that's almost impossible to detect without the right data.
When PPC cannibalises SEO, you're buying traffic you'd have earned organically for free — that's budget wasted on displacement, not growth.
Increased PPC activity can suppress organic rankings over time, compounding the true cost of every campaign you run.
Standard analytics platforms don't surface cross-channel cannibalisation. Without measurement, you can't optimise.
AI-generated answers in search results are reshaping click behaviour. As GEO grows, it's eating into both organic and paid traffic — and most brands have no idea how much.
How We Do It
Three steps to understand — and act on — your cannibalisation score.
Link your Google Search Console and Google Ads data via our secure API. Your data stays yours — we just analyse it.
Our WebFusion model applies complex statistical analysis, to unpick factors like market conditions, to isolate true cannibalisation from natural fluctuation.
A clear High / Medium / Low score with trend charts and actionable insights — so you know exactly where to adjust spend.
The Value
Turn cannibalisation from a hidden budget leak into a competitive advantage.
Know exactly at what level of spend your paid activity starts hurting organic performance — and what spend is genuinely incremental.
Stop guessing. Use real data to rebalance your channel mix and measurably improve overall marketing ROI.
As your PPC spend or organic rankings shift, you'll be the first to know when cannibalisation starts to creep in.
What impact is GEO having on SEO and PPC, and is it worth investing in? Get a clear, data-driven answer before committing more budget.
Pricing
From self-serve demo to full bespoke modelling — a plan for every stage of growth.
Free
Demo data only
Bronze
+ £500 / month
Silver
+ £1,000 / month
Gold
Price on application
Start with the free demo — no credit card, no data required.
More From Fusion Analytics
We build specialist analytics for teams who need more than dashboards. Each tool answers a specific question that standard platforms simply can't.
How much is that last conversion actually costing you? Averages hide the truth. Our Diminishing Returns model shows you exactly where additional spend stops paying off — so you can allocate budget where it genuinely drives growth, not just volume.
Is performance up or down — but you're not sure why? The Search Impact Report separates the signal from the noise, identifying exactly how much of your change is driven by market conditions, rankings, spend, brand strength, or cannibalisation.
Are you chasing a big opportunity or a shrinking one? Before committing more budget, understand the true size of your search market. Our model gives you a clear picture of demand — so your strategy is built on reality, not assumption.
Are you covering your most important search terms across every channel? The Search Summary Report groups terms by theme and shows your visibility, click share, and conversion rate across SEO and PPC — revealing the gaps that are costing you revenue.