Trial our PPC, SEO & GEO Cannibalization Tool
Are your paid search campaigns cannibalising your organic traffic?
Stop paying for clicks you already own. WebFusion quantifies exactly how much PPC is suppressing your SEO — and how GEO impacts both. Sign up free and see it for yourself.
What users say
Trusted by marketers who want the full picture
“We cut wasted PPC spend by 18% in the first month once WebFusion showed us where we were cannibalising our own organic traffic.”
Head of Performance
E-commerce brand
“The cannibalisation score is now a staple in our monthly client reports. It finally gives us a defensible answer on PPC vs SEO.”
SEO Director
Search agency
“I had no idea GEO was eating into our branded search until we saw the data here. It changed our whole channel strategy.”
Marketing Lead
SaaS scale-up
“Fast to set up, and the diminishing returns analysis alone paid for itself within a quarter.”
Performance Manager
Retail
“Finally a tool that treats SEO and PPC as one system instead of two competing budgets.”
Digital Director
DTC brand
“The WebFusion model accounts for market size in a way no other platform we tried does. Genuinely different.”
Analytics Manager
Travel
“We cut wasted PPC spend by 18% in the first month once WebFusion showed us where we were cannibalising our own organic traffic.”
Head of Performance
E-commerce brand
“The cannibalisation score is now a staple in our monthly client reports. It finally gives us a defensible answer on PPC vs SEO.”
SEO Director
Search agency
“I had no idea GEO was eating into our branded search until we saw the data here. It changed our whole channel strategy.”
Marketing Lead
SaaS scale-up
“Fast to set up, and the diminishing returns analysis alone paid for itself within a quarter.”
Performance Manager
Retail
“Finally a tool that treats SEO and PPC as one system instead of two competing budgets.”
Digital Director
DTC brand
“The WebFusion model accounts for market size in a way no other platform we tried does. Genuinely different.”
Analytics Manager
Travel
The Tool
See cannibalisation clearly — for the first time
Real charts. Real scores. Real decisions. Here's exactly what you get when you sign up.
Demo account included — no data setup required to get started
Find out if you're paying for clicks you already own.
The Problem
Is your PPC just buying clicks
you'd already earn for free?
As you scale paid search spend, organic performance can quietly erode — creating a costly cycle that's almost impossible to detect without the right data.
Stop the budget leak — measure cannibalisation today.
How We Do It
From raw data to clear decisions
Three steps to understand — and act on — your cannibalisation score.
Connect your data
Link your Google Search Console and Google Ads data via our secure API. Your data stays yours — we just analyse it.
We model the relationship
Our WebFusion model applies complex statistical analysis, to unpick factors like market conditions, to isolate true cannibalisation from natural fluctuation.
Get your cannibalisation score
A clear High / Medium / Low score with trend charts and actionable insights — so you know exactly where to adjust spend.
See exactly how our model works — for free.
The Value
What you'll actually achieve
Turn cannibalisation from a hidden budget leak into a competitive advantage.
Find your optimal PPC budget
Know exactly at what level of spend your paid activity starts hurting organic performance — and what spend is genuinely incremental.
Smarter channel allocation
Stop guessing. Use real data to rebalance your channel mix and measurably improve overall marketing ROI.
Continuous monitoring
As your PPC spend or organic rankings shift, you'll be the first to know when cannibalisation starts to creep in.
Understand GEO's true impact
What impact is GEO having on SEO and PPC, and is it worth investing in? Get a clear, data-driven answer before committing more budget.
Ready to turn insights into smarter budget decisions?
Get Started
Start for free today
Create your free account and explore the full cannibalisation report using our demo dataset — no setup, no card, no catch.
Free Account
Demo data included. See the full tool with zero commitment.
- Cannibalisation score & trend charts
- PPC vs SEO time series analysis
- GEO impact visualisation
- Key insights & recommendations
- No credit card required
- Live demo data — see it in action today
Live Data Plans
Ready for your data?
Connect your own Google Search Console and Ads data for real insights on your actual campaigns.
- Your live Google data via secure API
- Full WebFusion statistical model
- Bespoke cannibalisation scoring
- Diminishing returns analysis
- Dedicated analyst support
- Monthly strategy reviews
Stop guessing. Start measuring.
Your free account is waiting. See exactly how much PPC is costing your organic performance — in minutes.
No credit card · No data setup · Cancel anytime